E-Commerce Merchant Tips: How To Encourage Your Customers To Pay With Bitcoin/Crypto

According to a 2024 report by Statista, the number of blockchain wallet users worldwide has grown exponentially, reaching over 80 million. This rise reflects a growing acceptance and interest in cryptocurrencies like Bitcoin, Ethereum, and other altcoins as legitimate forms of payment.

E-commerce platforms are beginning to recognize the potential of cryptocurrency payments. Major companies, including Microsoft, Shopify, etc, have integrated crypto payment options, paving the way for smaller merchants to follow suit. Customers appreciate flexibility and convenience when it comes to completing their purchases. Offering multiple payment methods can reduce cart abandonment rates, which, according to the Baymard Institute, hover around 70.19% on average.

However, despite the widespread adoption of cryptocurrencies, a fraction of the customer base still needs to be convinced beyond reasonable doubt that paying with Bitcoin or Crypto is better than the traditional payment methods they are used to. These customers are not critics but rather skeptics who, with a little encouragement on the benefits of paying with crypto, will become crypto payment advocates themselves.

This article provides e-commerce merchants with all the tips they need to encourage their customers to pay with Bitcoin and other cryptocurrencies.

How To Encourage Your Customers To Pay with Bitcoin/Crypto

Educate Your Customers

Educating your customers about cryptocurrency payments is essential for fostering confidence and encouraging adoption. Creating informative content is a fundamental step in this process. Regularly publish blog posts that cover various aspects of cryptocurrency and its use in e-commerce. Explain what cryptocurrencies are, how they work, and their benefits. Provide step-by-step guides on how customers can pay using crypto. Share stories of customers who have used crypto to make purchases.

Create detailed guides that provide in-depth information on various aspects of crypto payments.  Explain the different types of wallets (e.g., hardware, software, mobile) and how to set them up. A detailed walkthrough of your checkout process using cryptocurrencies will go a long way to convince your customers that crypto payment is the best option. You could employ video tutorials, live demos, and interactive guides to pass the message across effectively. Also, highlight the various benefits that they stand to gain from paying with crypto.

See Also: How Can I Educate My Online Shoppers About Cryptocurrency Payment

Offer Incentives

Incentives are a powerful strategy to make people do what they would not ordinarily have done. These incentives can motivate customers to try out the new payment method and can significantly boost the adoption rate. Offer exclusive discounts for customers who choose to pay with cryptocurrencies. For example, you can provide a 10% discount on all purchases made with Bitcoin or other accepted cryptocurrencies. Create time-bound promotions that encourage quick action. For instance, you could run a “Crypto Week” where all crypto payments receive a special discount or bonus. Limited-time offers create a sense of urgency, prompting customers to take advantage of the benefits while they last.

Offer bundled deals or package promotions for crypto users. For example, customers paying with crypto could get a free product or an additional discount when they purchase a bundle. This not only promotes the use of crypto payments but also helps increase the average order value. Loyalty programs are a great way to reward repeat customers and encourage them to continue using cryptocurrencies for their purchases.

See Also: 3 Working Strategies to Incentivize Your Shoppers To Pay With Bitcoin

Market Crypto Payment Options

Effectively marketing your crypto payment options is crucial to ensure that your customers are aware of and understand the benefits of using this innovative payment method. Your website is the primary interface through which customers interact with your business, making it the ideal place to promote your crypto payment options. Ensure that your crypto payment options are clearly visible and easy to select on the checkout page. Use eye-catching icons and clear labels such as “Pay with Bitcoin” or “Crypto Payment Options” to draw attention. Consider using a banner or callout section that highlights the availability of crypto payments and any associated benefits, such as discounts or faster transaction times.

Implement informational pop-ups or tooltips that appear when customers hover over the crypto payment option. These can provide a brief explanation of the advantages of using crypto and reassure customers about the security and ease of the process. Create a dedicated page on your website that provides detailed information about crypto payments. Include sections in your regular newsletters that highlight the ease and benefits of paying with cryptocurrencies. Provide updates on any new cryptocurrencies you accept and remind customers of any ongoing promotions or discounts for using crypto.

Use a Crypto Payment Gateway

A crypto payment gateway is a service that facilitates the acceptance of cryptocurrencies like Bitcoin, Ethereum, and other digital currencies by merchants for their goods and services. Similar to traditional payment gateways, a crypto payment gateway provides the necessary infrastructure to process transactions securely and efficiently. It typically handles the technical aspects of the payment process, including ensuring the authenticity and integrity of the transaction, converting cryptocurrencies into fiat currencies, if required, and providing plugins or APIs that integrate seamlessly with various e-commerce platforms.

A crypto payment gateway simplifies the process of accepting cryptocurrencies, making it as easy as accepting traditional payment methods. For customers, this means a smooth and hassle-free experience when paying with crypto. Features such as user-friendly interfaces and straightforward checkout processes can encourage customers to choose cryptocurrency as their preferred payment option. Security is a major concern for customers when it comes to online payments. Crypto payment gateways employ advanced security measures, such as encryption and decentralized blockchain technology. A crypto payment gateway enables cross-border transactions, making it easier for international customers to make purchases.

Partnering with CCPayment

CCPayment is a cryptocurrency payment gateway that enables businesses to accept a wide range of cryptocurrencies.

CCPayment offers a robust and user-friendly platform that simplifies the integration of crypto payments into existing systems. Whether you are a small business owner or a large enterprise, CCPayment provides the tools and support needed to leverage the benefits of cryptocurrency transactions.

CCPayment provides a comprehensive suite of features tailored to meet the needs of merchants, e-commerce platforms, and service providers, ensuring a smooth integration and operation of crypto payment solutions.

Merchants who use CCPayment can accept payments in 900+ cryptocurrencies, including popular cryptocurrencies like Bitcoin, Ethereum, USDT, etc.

One of the primary benefits of CCPayment is its low transaction fees. By reducing intermediary costs, CCPayment allows businesses to save on transaction expenses compared to traditional payment methods. CCPayment offers transparent pricing models with no hidden charges, providing businesses with clear and predictable cost structures.

Final Thoughts

Encouraging customers to pay with cryptocurrencies such as Bitcoin broadens payment options and offers numerous advantages for both merchants and consumers. These benefits include access to a wider customer base, reduced transaction fees, increased security, and protection against chargebacks and fraud.

The integration of crypto payment gateways like CCPayment simplifies the acceptance of cryptocurrencies, providing a secure and user-friendly platform for both merchants and customers. Cryptocurrency payments are not just a trend; they represent a significant shift in e-commerce payments.
Now is the time to get started. Visit CCPayment's website to learn more!